A Social Network, Part 4

by The H.E.A.T. Exchange

A social network is about people.

People within a community tend to express themselves in ways to get noticed. In other words, when we say “Hello”, we expect to get noticed and a greeting returned.

Social networks are no different. People want to stand out of the crowd. People crave attention. Though they may use content to gain attention, people desire credit for their expressions.

A social network must afford people to express themselves. Focus must be on people…and their stuff (content).

You can build a library to honor a dead president, but without any reading material, or material of any interest, then the library is nothing more than a fancy mausoleum.

The same can be said about a social network that focuses on its own platform rather than people and their stuff.