A Social Network, Part 11

by The H.E.A.T. Exchange

Knowledge is the enemy of fear and confusion.

A community of people riddled with fear and confusion will search for answers to better understand the events taking place around them.

“Where can I go to get answers?” “Is it easy for me to access these answers?” “Will I even understand the answers once I access them?”

Speaking technically, which a lot of web designers and leaders will do, tends to increase fear and frustration in the community.

Why?

Because technical talk tends to be over the heads of most people. People will not trust someone, especially a leader of a community, who is not direct and truthful, even if the information is not favorable.

Therefore, along with multiple methods of communicating with the community, the character of the communicator and communications is also important.

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