A Social Network, Part 12

by The H.E.A.T. Exchange

You have just built a social network.

You have in mind the type of community you want to establish. You have a draft of some rules and guidelines for your future members to follow.

You are eager for others to see your innovative features and design. You are using the latest and greatest technologies available to you.

Step back for a second.

Imagine your new social network from the perspective of a person unfamiliar with online social networking or even computers. They will land on your site looking for…something.

Picture that same person standing alone in the middle of a completely blank area of nothingness. What is going through this person’s mind?

Fear. Confusion. Anxiety. No sense of attachment. No sense of direction. Loneliness. Abandonment. Frustration. Anger. Hatred.

The leader of the community, the social network, will need to grab immediate hold of this person before he or she reaches the third characteristic in the previous paragraph.